1. Use Retargeting (Remarketing) to Convert Warm Leads

• Why it works: Most users don’t convert on their first visit. Retargeting keeps your brand visible to people who already interacted with your site.
• How to do it: Use platforms like Facebook Pixel or Google Ads to retarget visitors with personalized ads (e.g., showing the product they viewed).
• Pro tip: Segment your audience based on behavior (e.g., “added to cart but didn’t purchase”) for hyper-relevant ads.

2. A/B Test Everything (Creatives, Audiences, CTA)

• Why it works: Small changes in headlines, images, or targeting can drastically improve ad performance.
• How to do it: Run controlled tests on platforms like Meta Ads Manager or Google Ads. Compare variants over a few days.
• Pro tip: Always test one element at a time (e.g., CTA vs. image) to know what caused the result.

3. Craft Irresistible Offers with Scarcity or Urgency

• Why it works: People are more likely to act when they fear missing out (FOMO).
• How to do it: Use limited-time discounts, countdown timers, or “only X left in stock” messages.
• Pro tip: Pair this with a clear and simple CTA, like “Buy Now Before Midnight!”